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Winning with the Big-Box Retailers.

Authors :
Schwalm, Eric
Harding, David
Source :
Harvard Business Review; Sep/Oct2000, Vol. 78 Issue 5, p26-30, 3p, 3 Color Photographs
Publication Year :
2000

Abstract

Many consumer goods manufacturers believe that superstore retailers are bad for their business and a scourge on their brands. But some manufacturers have turned relationships with megaretailers into a competitive advantage. [ABSTRACT FROM AUTHOR]

Subjects

Subjects :
CONSUMER goods
RETAIL industry
COMPETITIVE advantage in business
PRODUCT mixes
SUPPLY chains
PRODUCT management
RETAIL industry costs
INVENTORY control

Details

Language :
English
ISSN :
00178012
Volume :
78
Issue :
5
Database :
Complementary Index
Journal :
Harvard Business Review
Publication Type :
Periodical
Accession number :
3521234

Tools

Authors Abstract Subjects Details