FLEXING THEIR MARKETING MUSCLE.

Authors :: Petrak, Lynn
Source :: Private Label Buyer; Sep2008, Vol. 22 Issue 9, p18-19, 2p, 2 Color Photographs
Publication Year :: 2008
Abstract: The article on the move of American retailers and manufacturers to use flexible packaging systems. According to the author, the increasing trend is due to the valuable attributes provided by flexible systems which includes protective properties and sustainability that meets consumer demand on product quality and freshness. Analyst Esther Palevsky noted that the packaging presents an increase environmental advantage because of its used degradable materials.