Perry Ellis Looks To Expand Fragrance Business In Department Stores.

The article reports that Perry Ellis International Inc. (PEII) has embarked on a bid to reestablish itself in the prestige fragrance market of U.S. The author says that with the launch of scent at selected Macy's Inc. stores, executives at Falic Fashion Group LLC, the fragrance licensee for PEII, are planning to establish a foothold in the department stores in the U.S. as well as lay the groundwork for the introduction of new and existing Perry Ellis scents.