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Where Newspapers Are Thriving.
- Source :
- BusinessWeek; 8/25/2008, Issue 4097, p94-94, 1p, 2 Color Photographs
- Publication Year :
- 2008
-
Abstract
- In this editorial the author examines how the German newspaper industry has manged to stay financially strong despite a majority of advertisers using Web sites instead of print publications. The author suggests that the U.S. newspaper industry could boost revenues by adhering to the business model of German newspapers. The editorial specifically focuses on Bild, a daily newspaper out of Berlin with 12 million readers.
- Subjects :
- NEWSPAPER circulation
NEWSPAPER advertising
ECONOMICS
Subjects
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 4097
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 33870600