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DISTRIBUTIONAL IMPACTS OF GENERIC ADVERTISING: COMMENTS.
- Source :
- American Journal of Agricultural Economics; Aug2000, Vol. 82 Issue 3, p679, 3p
- Publication Year :
- 2000
-
Abstract
- Comments on a study which investigated the distributional effects of generic advertising on related commodity markets conducted by Henry W. Kinnucan and Yuliang Miao. Explanation of the case of two related goods cited in the study; Questionable modeling choices in the analysis of the distributional impacts of fluid milk advertising on a set of related goods; Remarks on the use of a benefit-cost ratio.
- Subjects :
- ADVERTISING & economics
DISTRIBUTION (Economic theory)
COMMODITY exchanges
Subjects
Details
- Language :
- English
- ISSN :
- 00029092
- Volume :
- 82
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- American Journal of Agricultural Economics
- Publication Type :
- Academic Journal
- Accession number :
- 3366916
- Full Text :
- https://doi.org/10.1111/0002-9092.00060