Brand Portfolio Promotions.

MLA

Aribarg, Anocha, and Neeraj Arora. “Brand Portfolio Promotions.” Journal of Marketing Research (JMR), vol. 45, no. 4, Aug. 2008, pp. 391–402. EBSCOhost, https://doi.org/10.1509/jmkr.45.4.391.

APA

Aribarg, A., & Arora, N. (2008). Brand Portfolio Promotions. Journal of Marketing Research (JMR), 45(4), 391–402. https://doi.org/10.1509/jmkr.45.4.391

Chicago

Aribarg, Anocha, and Neeraj Arora. 2008. “Brand Portfolio Promotions.” Journal of Marketing Research (JMR) 45 (4): 391–402. doi:10.1509/jmkr.45.4.391.