New THR: 'Authoritative, accessible, immediate'.

The article reports on the redesigning of "The Hollywood Reporter", an almost 80 year old periodical by James Reyman, New York based designer and colleagues. The team including Eric Mika, Elizabeth Guider, editor and Deeann J. Hoff, art director, had forge for the readers with strong interest at Hollywood business. Reyman stated that the idea of logo is to be authorative, accessible and immediate. A major element Rayman had introduced is the introduction of contemporary typeface.