rebranding pharmas image.

The article focuses on an address given by David Stern, executive vice president for Endocrinology at EMD Serono, during the Fourth Annual Pharmaceutical Meeting Planners Forum that was held at the Baltimore Convention Center in Maryland on March 17-19, 2008. According to Stern, 80 percent of the public viewed the pharmaceutical industry as favorable in 1997. However, based on findings of a study conducted by Harris Interactive, the figure declined 35 percentage in 1998. The public image of the industry may be improved through meetings.