Cite
The birth of brand: 4000 years of branding.
MLA
Moore, Karl, and Susan Reid. “The Birth of Brand: 4000 Years of Branding.” Business History, vol. 50, no. 4, July 2008, pp. 419–32. EBSCOhost, https://doi.org/10.1080/00076790802106299.
APA
Moore, K., & Reid, S. (2008). The birth of brand: 4000 years of branding. Business History, 50(4), 419–432. https://doi.org/10.1080/00076790802106299
Chicago
Moore, Karl, and Susan Reid. 2008. “The Birth of Brand: 4000 Years of Branding.” Business History 50 (4): 419–32. doi:10.1080/00076790802106299.