Marketing Research Short Course Offered By CMRA.

The article reports on the short course on marketing research conducted by the Chemical Marketing Research Association (CMRA) at the Americana Hotel in New York City from July 9 to 11, 1973. According to the author, the course is designed for people who have experienced in chemical marketing research for less than three years. In addition, the course is divided between lectures and workshop sessions, with a high degree of registrant involvement programmed into the curriculum. The faculty is comprised of senior marketing research and purchasing and commercial development personnel.