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The article focuses on the increasing demand of big-box retailers in Latin American market, particularly the middle class. Karen Raquet, executive vice president of business development at Jones Lang LaSalle Retail, stated that the emergence of the middle class market has brought opportunities to U.S. chain retailers. Wal-Mart Stores Inc. is one of the retailers that benefited from the resurgence of the market which it operates in Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua.