THE RISE OF THE LOCAVORE.

The article offers information on a research done at Lincoln University in Canterbury, New Zealand, where they have shown that food miles are a crude, misleading and just plain wrong way to work out how damaging one's food is to the planet. The Lincoln researchers used "life-cycle analysis" to produce some striking data. Inspired by the Lincoln research, New Zealand food industry is looking for ways to use life-cycle analysis to give consumers around the world eco-information about their food.