Service-Logic Innovations: HOW TO INNOVATE CUSTOMERS, NOT PRODUCTS.

MLA

Michel, Stefan, et al. “Service-Logic Innovations: HOW TO INNOVATE CUSTOMERS, NOT PRODUCTS.” California Management Review, vol. 50, no. 3, Spring 2008, pp. 49–65. EBSCOhost, https://doi.org/10.2307/41166445.

APA

Michel, S., Brown, S. W., & Gallan, A. S. (2008). Service-Logic Innovations: HOW TO INNOVATE CUSTOMERS, NOT PRODUCTS. California Management Review, 50(3), 49–65. https://doi.org/10.2307/41166445

Chicago

Michel, Stefan, Stephen W. Brown, and Andrew S. Gallan. 2008. “Service-Logic Innovations: HOW TO INNOVATE CUSTOMERS, NOT PRODUCTS.” California Management Review 50 (3): 49–65. doi:10.2307/41166445.