Attracting Publicity for Your Business.

The article offers insights for businessmen on how to attract publicity for their business. It advises to familiarize oneself with the publications most likely to write something about him or his company. It suggests to determine the reporters and editors who cover one's niche and read their articles to get a feel for what they write about, when and why. It notes that once a businessman develops a relationship with a writer or editor, he can become a source of information about not only his company but also his industry.