Aligning your brand and business strategy with the optimum property to gain standout and connect with a receptive audience.

This paper highlights the key benefits of brand sponsorship whereby brands in partnership can mutually benefit each other by promoting themselves to specific audiences in targeted environments. Over many years the digital and print teams at Guardian News and Media (GNM) have devised a series of processes based on experiences of past projects in order to ensure that GNM brands and the brands they are partnered with get the most from their association. [ABSTRACT FROM AUTHOR]