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THE POWER OF SMART PRICING.

Authors :
Coy, Peter
Source :
BusinessWeek; 04/10/2000, Issue 3676, p160-164, 3p, 2 Color Photographs
Publication Year :
2000

Abstract

Focuses on pricing strategies that companies are using to increase their earnings in the United States. Overview of smart pricing; Advantages and disadvantages of smart pricing; Reasons why Ford Motor Co. is a good testing ground for smart pricing; Negative effects of too much price variance on some industries; Effect of smart pricing strategies on consumers.

Details

Language :
English
ISSN :
00077135
Issue :
3676
Database :
Complementary Index
Journal :
BusinessWeek
Publication Type :
Periodical
Accession number :
2957757