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Exploring the Antecedents of Mothers' Attitudes Toward the FCC's Policy Statement on Toy-Based Programming.

Authors :
Laczniak, Russell N.
Carlson, Les
Source :
Journal of Marketing Theory & Practice; Fall99, Vol. 7 Issue 4, p59, 11p, 2 Diagrams, 6 Charts
Publication Year :
1999

Abstract

Presents information on a study which investigated mothers' attitudes toward the United States Federal Communications Commission's (FCC) policy statement regarding toy-based programming (TBP). Background on TBP; Research methodology; Results and discussion.

Subjects

Subjects :
TELEVISION programs
MOTHERS
ATTITUDE (Psychology)

Details

Language :
English
ISSN :
10696679
Volume :
7
Issue :
4
Database :
Complementary Index
Journal :
Journal of Marketing Theory & Practice
Publication Type :
Academic Journal
Accession number :
2944392
Full Text :
https://doi.org/10.1080/10696679.1999.11501851
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