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More than just tires.
- Source :
- Marketing Magazine; 03/13/2000, Vol. 105 Issue 10, p30, 1/3p, 1 Color Photograph
- Publication Year :
- 2000
-
Abstract
- Editorial. Comments on Canadian Tire Corp.'s plan of replacing its paper Canadian Tire money with an electronic version. Costs of producing and handling the bills; Tracking of consumer purchases through the electronic system; Popularity of the customer loyalty program; Consumers' emotional attachment to the bills.
- Subjects :
- PAPER money
CUSTOMER loyalty programs
Subjects
Details
- Language :
- English
- ISSN :
- 11964650
- Volume :
- 105
- Issue :
- 10
- Database :
- Complementary Index
- Journal :
- Marketing Magazine
- Publication Type :
- Periodical
- Accession number :
- 2933570