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Engineering innovation.

Authors :
Padmanabhan, Priya
Source :
Enterprise Innovation; Dec2007, Vol. 3 Issue 7, p13-13, 1p
Publication Year :
2007

Abstract

The article examines the significance of balancing product engineering and typical information technology (IT) services to the success of IT major Wipro Corp. in India. The firm balances a mix of product engineering and the typical IT services whereby its 18,000 employees focuses on design and software development for global technology companies such as Cisco and Microsoft. Their strategy for innovation revenues include Intellectual Property (IP), customized solutions, and embedded software.

Details

Language :
English
Volume :
3
Issue :
7
Database :
Complementary Index
Journal :
Enterprise Innovation
Publication Type :
Periodical
Accession number :
28841180