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Book battle.

Authors :
Bannan, Karen J.
Source :
Adweek Eastern Edition; 2/28/2000, Vol. 41 Issue 9, p90, 3p, 4 Color Photographs
Publication Year :
2000

Abstract

Focuses on Amazon.com and the three rivals challenging the company for the online book business in the United States. Growth of Amazon.com; Barnes & Noble's launch of its online store Barnesandnoble.com; Borders.com's cross-promotional efforts; Profile of Fatbrain.com.

Subjects

Subjects :
BOOK industry

Details

Language :
English
ISSN :
01992864
Volume :
41
Issue :
9
Database :
Complementary Index
Journal :
Adweek Eastern Edition
Publication Type :
Periodical
Accession number :
2871784