The Financial Value Impact of Perceptual Brand Attributes.

MLA

Mizik, Natalie, and Robert Jacobson. “The Financial Value Impact of Perceptual Brand Attributes.” Journal of Marketing Research (JMR), vol. 45, no. 1, Feb. 2008, pp. 15–32. EBSCOhost, https://doi.org/10.1509/jmkr.45.1.15.

APA

Mizik, N., & Jacobson, R. (2008). The Financial Value Impact of Perceptual Brand Attributes. Journal of Marketing Research (JMR), 45(1), 15–32. https://doi.org/10.1509/jmkr.45.1.15

Chicago

Mizik, Natalie, and Robert Jacobson. 2008. “The Financial Value Impact of Perceptual Brand Attributes.” Journal of Marketing Research (JMR) 45 (1): 15–32. doi:10.1509/jmkr.45.1.15.