Toward a Stage Model of the International Franchise System Development: The Experience of Firms from Taiwan.

The use of the international franchise system on a global scale provides impetus for academic interests investigating such an issue. Nevertheless, there is a lack of research regarding its stage development. In this research, a stage model, termed the "stage model of the international franchise system development" is proposed, to provide insight into the process of implementing the international franchise system successfully. The development of the proposed model refers to related literature and is based on case studies from five international franchisors in Taiwan. Firms' objectives, key organizational issues and characterization at each stage were documented during the research. doi:10.1300/J049v14n04_04 [ABSTRACT FROM PUBLISHER]