A STUDY OF WHOLESALE BANKING BEHAVIOR.

The article discusses the production and sale of wholesale commercial banking services which include banks that handle small numbers of large accounts by constructing product and cost models for wholesale banking products. The study uses the models to calculate the revenue, costs, and financial capital associated with servicing each customer's business. Analysis of customer relations is accomplished with the study of price behavior for the sale of wholesale banking products, and the policy implications for the production, cost and pricing models is examined.