Mass personalization: social and interactive applications using sound-track identification.

Abstract  This paper describes mass personalization, a framework for combining mass media with a highly personalized Web-based experience. We introduce four applications for mass personalization: personalized content layers, ad hoc social communities, real-time popularity ratings and virtual media library services. Using the ambient audio originating from a television, the four applications are available with no more effort than simple television channel surfing. Our audio identification system does not use dedicated interactive TV hardware and does not compromise the user’s privacy. Feasibility tests of the proposed applications are provided both with controlled conversational interference and with “living-room” evaluations. [ABSTRACT FROM AUTHOR]