CAUSE-RELATED MARKETING (CRM).

MLA

Grau, Stacy Landreth, and Judith Anne Garretson Folse. “Cause-Related Marketing (Crm).” Journal of Advertising, vol. 36, no. 4, Winter 2007, pp. 19–33. EBSCOhost, https://doi.org/10.2753/JOA0091-3367360402.

APA

Grau, S. L., & Folse, J. A. G. (2007). Cause-Related Marketing (Crm). Journal of Advertising, 36(4), 19–33. https://doi.org/10.2753/JOA0091-3367360402

Chicago

Grau, Stacy Landreth, and Judith Anne Garretson Folse. 2007. “Cause-Related Marketing (Crm).” Journal of Advertising 36 (4): 19–33. doi:10.2753/JOA0091-3367360402.