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LOBLAW COMPANIES.
- Source :
- Marketing Magazine; 11/26/2007, Vol. 112 Issue 22, p25-25, 1p, 1 Color Photograph
- Publication Year :
- 2007
-
Abstract
- The article profiles grocery chain Loblaw Cos. In March 2007, the company posted its first annual loss in 19 years. But in the last year, the Canadian grocery giant has embarked on a comprehensive five-year plan to revive the business, supported by a bold new marketing vision. Galen Weston Jr., executive chairman of Loblaw, is said to be the antidote to the modern-day mega-corporation that is why he appears in the company's advertisement.
- Subjects :
- GROCERY industry
MARKETING planning
MARKETING strategy
ADVERTISING
MARKETING
Subjects
Details
- Language :
- English
- ISSN :
- 11964650
- Volume :
- 112
- Issue :
- 22
- Database :
- Complementary Index
- Journal :
- Marketing Magazine
- Publication Type :
- Periodical
- Accession number :
- 27926151