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UNCLE SAM WANTS YOU...TO HAVE FUN!
- Source :
- BusinessWeek; 02/21/2000, Issue 3669, p98-101, 2p, 3 Color Photographs
- Publication Year :
- 2000
-
Abstract
- Reports on efforts by the United States military to attract young recruits. The alternatives that Generation Y, those born after 1978, have other than military service; The high-powered advertisements that the military is using; Signs that the marketing campaign may work; The lack of military role models available to Generation Y.
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 3669
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 2774905