The fit between product market strategy and business model: implications for firm performance.

Authors :: Zott, Christoph
Amit, Raphael
Source :: Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009; Jan2008, Vol. 29 Issue 1, p1-26, 26p, 8 Charts, 2 Graphs
Publication Year :: 2008
Abstract: We examine the fit between a firm's product market strategy and its business model. We develop a formal model in order to analyze the contingent effects of product market strategy and business model choices on firm performance. We investigate a unique, manually collected dataset, and find that novelty-centered business models—coupled with product market strategies that emphasize differentiation, cost leadership, or early market entry—can enhance firm performance. Our data suggest that business model and product market strategy are complements, not substitutes. Copyright © 2007 John Wiley & Sons, Ltd. [ABSTRACT FROM AUTHOR]

Subjects :: BUSINESS planning
INDUSTRIAL management
STRATEGIC planning
MARKETING strategy
BUSINESS enterprises

Language :: English
ISSN :: 01432095
Volume :: 29
Issue :: 1
Database :: Complementary Index
Journal :: Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009
Publication Type :: Academic Journal
Accession number :: 27704253
Full Text :: https://doi.org/10.1002/smj.642

Full Text Access

Tools