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Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath.
- Source :
- Journal of Product Innovation Management; Jan2008, Vol. 25 Issue 1, p103-105, 3p
- Publication Year :
- 2008
-
Abstract
- The article reviews the book "Made to Stick: Why Some Ideas Survive and Others Die," by Chip Heath and Dan Heath. [ABSTRACT FROM AUTHOR]
- Subjects :
- INNOVATION management
NONFICTION
Subjects
Details
- Language :
- English
- ISSN :
- 07376782
- Volume :
- 25
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Journal of Product Innovation Management
- Publication Type :
- Review
- Accession number :
- 27700740
- Full Text :
- https://doi.org/10.1111/j.1540-5885.2007.00285.x