Squeezing real money from R.M.

The article focuses on predicting booking patterns in the hotel industry and setting rates accordingly under the banner of revenue management or revenue organization. According to the author, hotels that manage revenues correctly will enjoy significant increase in average rate, while those that do not take revenue management seriously will be left behind. As aids in projecting revenues, software products from computer companies are available that can forecast booking patterns and will allow hotels to set rates appropriately.