Shifting the Technology Paradigm: Moving Towards Commercialization.

The economic changes faced by several Brazilian companies with origins in the defense industry have forced a shift in their technological strategies. Embraer, the darling of the Brazilian defense industry, has dramatically revamped its business strategy and has succeeded. Others, such as Avibras and Engesa, have not fared as well in this shift. This paper presents a model for the shift of companies whose technological competencies change due to market forces and how such companies respond to these strategic decisions. The cases of Embraer, Avibras and Engesa highlight the factors of success and failure. [ABSTRACT FROM PUBLISHER]