Cite
Critical Success Factors in the Marketing of an Educational Institution: A Comparison of Institutional and Student Perspectives.
MLA
Mazzarol, Tim, et al. “Critical Success Factors in the Marketing of an Educational Institution: A Comparison of Institutional and Student Perspectives.” Journal of Marketing for Higher Education, vol. 10, no. 2, July 2000, pp. 39–57. EBSCOhost, widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edb&AN=27645266&authtype=sso&custid=ns315887.
APA
Mazzarol, T., Soutar, G. N., & Thein, V. (2000). Critical Success Factors in the Marketing of an Educational Institution: A Comparison of Institutional and Student Perspectives. Journal of Marketing for Higher Education, 10(2), 39–57.
Chicago
Mazzarol, Tim, Geoffrey N. Soutar, and Vicky Thein. 2000. “Critical Success Factors in the Marketing of an Educational Institution: A Comparison of Institutional and Student Perspectives.” Journal of Marketing for Higher Education 10 (2): 39–57. http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edb&AN=27645266&authtype=sso&custid=ns315887.