AN EMPIRICAL STUDY OF THE EFFECT OF MORAL INTENSITY ON ENVIRONMENTAL ETHICAL DECISION MAKING.

The influences shaping the environmental ethical decision intentions of a U.S. sample of managers in the metal finishing industry were investigated empirically in this study. The theoretical framework for the study was grounded in Ajzen's (1991) theory of planned behavior and Jones' (1991) moral intensity construct (i.e., magnitude of consequences). Findings revealed that moral intensity moderated the relation between five antecedents (i.e., attitudes, subjective norms, and perceived behavioral control -- self-efficacy, financial cost, and ethical climate) and managers' environmental ethical decision intentions. Implications for theory and practice in environmental decision making are discussed. [ABSTRACT FROM AUTHOR]