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Young people have it tougher today.
- Source :
- Medical Marketing & Media; Jan2000, Vol. 35 Issue 1, p86, 6p, 7 Color Photographs
- Publication Year :
- 2000
-
Abstract
- Interviews advertising agency founder and principal Tom Ferguson on changes and trends in medical advertising in the United States. Founding of Thomas Ferguson Associates; More complex market place; Demands of electronic communication; Personal relationship as key to success for the healthcare agency; Greater demands on the younger generation. INSET: Thomas Ferguson Associates--a profile..
- Subjects :
- MEDICAL advertising
Subjects
Details
- Language :
- English
- ISSN :
- 00257354
- Volume :
- 35
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Medical Marketing & Media
- Publication Type :
- Periodical
- Accession number :
- 2736597