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Chapter 6: MARKETING.

Source :
Market Research for Shopping Centers; 2005, p102-120, 19p
Publication Year :
2005

Abstract

Chapter 6 of the book "Market Research for Shopping Center" is presented . It explores the role of market research in the situation analysis, the foundation of a viable shopping center marketing plan. The elements of market insight and how they influence marketing strategy are discussed. It is said that consumer research can be used to measure the success of marketing strategies.

Subjects

Subjects :
MARKETING research
SHOPPING centers
MARKETING strategy
MARKETING planning
CONSUMER research

Details

Language :
English
ISBNs :
9781582680477
Database :
Complementary Index
Journal :
Market Research for Shopping Centers
Publication Type :
Book
Accession number :
27131178

Tools

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