Shrink to fit.

The article looks at the business strategies of Dallas, Texas-based privately-held company, Blanks Printing & Imaging. The company started as a prepress shop, which then evolved into a graphics, production and fulfillment operation. Aside from doing prepress work, the firm also offers photography, proofing/color management, offset printing, waterless offset, variable-data printing, binding and fulfillment/shipping. According to Blanks Printing & Imaging fulfillment manager Diane Allison, one key to the company' growth is that it always assume a customer's needs are changing. She also credits the company's success to the three pieces of packaging equipment from Lantech, which helped the firm keep up with increasing volume.