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Study: TV Ad Rates Inflated.

Authors :
Cooper, Jim
Consoll, John
Source :
Adweek Western Edition; 12/13/99, Vol. 49 Issue 50, p102, 1/3p
Publication Year :
1999

Abstract

Discusses the findings of a study conducted by USA Networks which examined the broadcasters' advertising ratings in the United States. Average household ratings from September 21, 1998 to July 25, 1999; Ratings of some of the broadcasters' top shows; Conclusion of the study.

Subjects

Subjects :
CABLE television networks
ADVERTISING
RATES

Details

Language :
English
ISSN :
01994743
Volume :
49
Issue :
50
Database :
Complementary Index
Journal :
Adweek Western Edition
Publication Type :
Periodical
Accession number :
2653215

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Authors Abstract Subjects Details