Comparing the Contrasts.

The article presents the results of a survey conducted by the magazine "PL Buyer" regarding the significance of communication between manufacturers and retailers. The respondents include the winners of the 2007 PL Buyer Category Colonel Award and the retailers who nominated and voted for the year's Category Colonel winners. Topics of the survey include product innovation, the acceptable level of face-time taking place in business relationships and the one responsible for developing more environmentally sustainable products.