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COMPUTER ABSTRACTS.
- Source :
- Journal of Marketing Research (JMR); May85, Vol. 22 Issue 2, p216-223, 8p
- Publication Year :
- 1985
-
Abstract
- The article presents a section of abstracts relating to computers, including "A Program for the Estimation of Internal Consistency of Composites with Congeneric Measurement Properties," by Erich A. Joachimsthaler, Lane Curtis, and Ronald E. Michaels, "An SAS Program to Test the Multivariate General Linear Hypothesis," by Linda Weiser Freidman and Hershey H. Friedman, and "A Program System to Examine the Order of Individual Brand Choice Processes," by Alfred Taudes and Udo Wagner.
Details
- Language :
- English
- ISSN :
- 00222437
- Volume :
- 22
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Journal of Marketing Research (JMR)
- Publication Type :
- Academic Journal
- Accession number :
- 26337972
- Full Text :
- https://doi.org/10.1177/002224378502200211