Back to Search
Start Over
Brooks Brothers tests Country Club concept.
- Source :
- Shopping Centers Today; Aug2007, Vol. 28 Issue 8, p22-23, 2p
- Publication Year :
- 2007
-
Abstract
- The article focuses on the business concept utilized by men's clothing company Brooks Brothers in the U.S. It claims that the experimental concept, which involves the addition of Country Club products to Brooks Brothers' sportswear, has yielded positive results. The concept likewise exposes the company's products to new sets of customers aside from wealthy shoppers. Meanwhile, Brooks Brothers was bought by Retail Brand Alliance Inc. from Marks & Spencer Group PLC in 2001.
Details
- Language :
- English
- ISSN :
- 08859841
- Volume :
- 28
- Issue :
- 8
- Database :
- Complementary Index
- Journal :
- Shopping Centers Today
- Publication Type :
- Periodical
- Accession number :
- 26233714