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16. MARKETING OF SPECIFIC GOODS AND SERVICES.

Authors :
Thek, Robert R.
Savage, Job K.
Rennick, Dan
Hollander, Stanley C.
McCusker, Janket K.
Source :
Journal of Marketing; Jul1958, Vol. 23 Issue 1, p78-83, 6p
Publication Year :
1958

Abstract

A number of abstracts are presented for articles pertaining to the marketing of specific goods and services. They include "Market Research on the Farm Yields New Clues for Ag Chemical Sales," "Costs of Canning Sweet Corn in Selected Plants," and "The Automobile Dealer Franchise Act: Another Experiment in Federal Class Legislation."

Details

Language :
English
ISSN :
00222429
Volume :
23
Issue :
1
Database :
Complementary Index
Journal :
Journal of Marketing
Publication Type :
Academic Journal
Accession number :
25829150