Back to Search Start Over

When to Fire Your Ad Agency.

Authors :
McKee, Steve
Source :
BusinessWeek Online; 7/12/2007, p27-27, 1p
Publication Year :
2007

Abstract

The article describes how a company can determine if it is the right time to dismiss its advertising agency. It emphasizes the importance for advertising agencies to challenge the business. Companies should assess their interactions with their agency to determine if the relationship is worth saving or not.

Subjects

Subjects :
ADVERTISING agencies
BUSINESS enterprises
ADVERTISING
MARKETING
INDUSTRIAL publicity

Details

Language :
English
ISSN :
2162657X
Database :
Complementary Index
Journal :
BusinessWeek Online
Publication Type :
Periodical
Accession number :
25810977

Tools

Authors Abstract Subjects Details