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12. HISTORY AND TRENDS.

Authors :
Penn, Jr., William S.
Hollander, Stanley C.
Source :
Journal of Marketing; Jan1956, Vol. 21 Issue 3, p351-352, 2p
Publication Year :
1957

Abstract

The article presents a series of abstracts of publications in the field of marketing history and trends, including "History of Prepackaging Fresh Fruits and Vegetables," "The Electric Vehicle Company: A Monopoly That Missed," and "Resource and Output Trends in the United States Since 1870."

Details

Language :
English
ISSN :
00222429
Volume :
21
Issue :
3
Database :
Complementary Index
Journal :
Journal of Marketing
Publication Type :
Academic Journal
Accession number :
25803722