V. REGULATION OF UNFAIR COMPETITION.

The article presents U.S. commercial law case studies involving misleading advertising and unfair competition in the market for womens' beauty products. The case, Stauffer Laboratories Inc. v. Federal Trade Commission, centers on psychological and motivational factors in advertising. A second case deals with nonadvertising promotional methods. The case of Holland Furnace Company details their allegedly corrupt practices of declaring competitor's furnaces nonfuctioning when in fact they were fine, or in certain cases of destroying good condition competitor's furnaces.