17. Research and Forecasting.

The article presents abstracts of articles related to research and forecasting appearing in various periodicals. Articles abstracted include "New Research in Marketing," edited by Lee E. Preston, published by the University of California at Berkeley's Institute of Business and Economic Research, "The Home Building Market," published in May 1966 by Sweet's Construction Catalog Services, and "A British Look at Market Research in the U. S. A.," by Harold P. Hodge, appearing in the December 1965 issue of "Profit Evolution No. 8."