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IV. REGULATION OF CHANNELS OF DISTRIBUTION.
- Source :
- Journal of Marketing; Apr1967, Vol. 31 Issue 2, p68-68, 1/4p
- Publication Year :
- 1967
-
Abstract
- The article presents legal developments in marketing relating to the regulation of channels of distribution. Regarding the operating features of marketing institutions, the case "Berry Brothers Buick, Inc. v. General Motors Corporation (Buick Motors Division)," is discussed, in which the court found that, under the Automobile Dealer Franchise Act, General Motors had acted in good faith when it refused to renew a dealer's franchise. Principles established by the decision are discussed, including the necessary element of "coercion, intimidation, or threats of coercion or intimidation" as outlined in the Automobile Dealer Franchise Act.
Details
- Language :
- English
- ISSN :
- 00222429
- Volume :
- 31
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Journal of Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 25803036