Chapter 5: Events and Sales Promotions.

MLA

Lancaster, George C. “Chapter 5: Events and Sales Promotions.” Shopping Center Marketing, 2001, pp. 107–32. EBSCOhost, widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edb&AN=25799076&authtype=sso&custid=ns315887.

APA

Lancaster, G. C. (2001). Chapter 5: Events and Sales Promotions. In Shopping Center Marketing (pp. 107–132).

Chicago

Lancaster, George C. 2001. “Chapter 5: Events and Sales Promotions.” In Shopping Center Marketing, 107–32. http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edb&AN=25799076&authtype=sso&custid=ns315887.