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17. Research and Forecasting.
- Source :
- Journal of Marketing; Jan1971, Vol. 35 Issue 1, p98-100, 3p
- Publication Year :
- 1971
-
Abstract
- The article presents marketing abstracts relative to research and forecasting. They include "Long-term Forecasting of Consumer Durable Markets," by Peter F. Mason, "Some Observations on, and Developments in, the Analysis of Multivariate Survey Data," by Jim Inglis and Douglas Johnson, and "Aggregate Models of Consumer Purchases," by James R. Emshoff and Alan Mercer.
Details
- Language :
- English
- ISSN :
- 00222429
- Volume :
- 35
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Journal of Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 25792406