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10. International Marketing.

Authors :
Penn Jr., William S.
Reineke, John A.
Meissner, Frank
Fox, Harold W.
Vandervoort, Stephanie
Gourley, David R.
Thompson, John R.
Babione, F. A.
Wilemon, David L.
Source :
Journal of Marketing; Jan1971, Vol. 35 Issue 1, p95-97, 3p
Publication Year :
1971

Abstract

The article presents several abstracts pertaining to international marketing. They include "Modern Marketing: Problems of Transferral to Developing Economies," by William A. Strong and James E. Littlefield, "Agricultural Extension Plan for 1970," and "Marketing Problems in Overseas Operations," by Reuben Slesinger.

Details

Language :
English
ISSN :
00222429
Volume :
35
Issue :
1
Database :
Complementary Index
Journal :
Journal of Marketing
Publication Type :
Academic Journal
Accession number :
25792400