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9. INDUSTRIAL AND CONSUMER GOODS.

Authors :
Penn, William S.
Hendon, Donald W.
Source :
Journal of Marketing; Jul1975, Vol. 39 Issue 3, p100-104, 5p
Publication Year :
1975

Abstract

The article presents abstracts about industrial and consumer goods. They include "The Role of Exhibitions in Industrial Marketing - an Evaluation of the International Machine Tool Exhibition," by Donald W. Hendon and "The Market Outlook for Watches and Clocks" and "The Construction Machinery Industry - An Economic and Marketing Investigation," by William S. Penn.

Details

Language :
English
ISSN :
00222429
Volume :
39
Issue :
3
Database :
Complementary Index
Journal :
Journal of Marketing
Publication Type :
Academic Journal
Accession number :
25791631